Picard has a message for you SyFy

In a move clearly made by a group of people with more MBAs than brain cells, the Sci-Fi channel has decided to go Web 2.0 all over its core fanbase’s ass and change its name to SyFy. Reasoning?

FTA: “By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.”

This means less Battlestar Galactica and Eureka and more Ghost Hunters, ECW, Chase and Mansquito. I am not sure if the people who run the network actually even like science fiction.

Link.